APA (7th ed.) Citation

Lancaster, G., & Withey, F. (1994). Marketing fundamentals. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Lancaster, Geoff, and Frank Withey. Marketing Fundamentals. Oxford: Butterworth-Heinemann, 1994.

MLA (9th ed.) Citation

Lancaster, Geoff, and Frank Withey. Marketing Fundamentals. Butterworth-Heinemann, 1994.

Warning: These citations may not always be 100% accurate.