APA (7th ed.) Citation

Cateora, P. R. (1996). International marketing (9th ed.). Irwin.

Chicago Style (17th ed.) Citation

Cateora, Philip R. International Marketing. 9th ed. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Cateora, Philip R. International Marketing. 9th ed. Irwin, 1996.