Global marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Fort Worth, Tex.
The Dryden Press
c1996
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000032459 | ||
| 008 | 021119n | ||
| 020 | |a 0030106494 | ||
| 090 | 0 | 0 | |a HF1416 |b .C948 1996 |
| 100 | 0 | |a Czinkota, Michael R. |e author | |
| 245 | 0 | 0 | |a Global marketing |c Michael R. Czinkota, Ilkka A. Ronkainen |
| 260 | 2 | |a Fort Worth, Tex. |b The Dryden Press |c c1996 | |
| 300 | |a xxv, 648 p. ; |c 27 cm. | ||
| 650 | 0 | |a Export marketing | |
| 700 | 0 | |a Ronkainen, Ilkka A. |e author | |
| 999 | |a 1000064396 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||