APA (7th ed.) Citation

Czinkota, M. R., & Ronkainen, I. A. (1996). Global marketing. The Dryden Press.

Chicago Style (17th ed.) Citation

Czinkota, Michael R., and Ilkka A. Ronkainen. Global Marketing. Fort Worth, Tex: The Dryden Press, 1996.

MLA (9th ed.) Citation

Czinkota, Michael R., and Ilkka A. Ronkainen. Global Marketing. The Dryden Press, 1996.