APA (7th ed.) Citation

Churchill, G. A. (1996). Basic marketing research (3rd ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 3rd ed. Fort Worth, Tex: The Dryden Press, 1996.

MLA (9th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 3rd ed. The Dryden Press, 1996.