Advertising campaign strategy a guide to marketing communication plans

Bibliographic Details
Main Author:	Parente, Donald (Author)
Format:	Book
Published:	Foth Worth, Tex. The Dryden Press c1996
Subjects:	Advertising campaigns Communication in marketing

MARC


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020			\|a 0030128986
090	0	0	\|a HF5837 \|b .A38 1996
245	0	0	\|a Advertising campaign strategy \|b a guide to marketing communication plans \|c Donald Parente ... [et al.]
260	2		\|a Foth Worth, Tex. \|b The Dryden Press \|c c1996
300			\|a xx, 363 p. ; \|c 25 cm.
650		0	\|a Advertising campaigns
650		0	\|a Communication in marketing
700	0		\|a Parente, Donald \|e author
999			\|a 1000064833 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus