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|a 0030128986
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| 090 |
0 |
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|a HF5837
|b .A38 1996
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| 245 |
0 |
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|a Advertising campaign strategy :
|b a guide to marketing communication plans
|c Donald Parente ... [et al.]
|
| 260 |
2 |
|
|a Foth Worth, Tex. :
|b The Dryden Press ,
|c c1996
|
| 300 |
|
|
|a xx, 363 p. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising campaigns
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Parente, Donald ,
|e author
|
| 999 |
|
|
|a 1000064833
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|