APA (7th ed.) Citation

Parente, D. (1996). Advertising campaign strategy: A guide to marketing communication plans. The Dryden Press.

Chicago Style (17th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Foth Worth, Tex.: The Dryden Press, 1996.

MLA (9th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. The Dryden Press, 1996.

Warning: These citations may not always be 100% accurate.