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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000032380 |
| 020 |
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|a 0256139903
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M369 1996
|
| 100 |
1 |
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|a Perreault, William D.
|e author
|
| 245 |
1 |
0 |
|a Basic marketing
|b a global-managerial approach
|c William D. Perreault, E. Jerome McCarthy
|
| 250 |
|
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|a 12th ed
|
| 260 |
2 |
|
|a Chicago
|b Irwin
|c 1996
|
| 300 |
|
|
|a xxvi, 833 p.
|c 27 cm
|
| 440 |
|
4 |
|a The Irwin series in marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a McCarty, E. Jerome
|q (Edmund Jerome)
|e author
|
| 999 |
|
|
|a 1000064857
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|