Basic marketing : a global-managerial approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Irwin ,
1996
|
| Edition: | 12th ed |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxvi, 833 p. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256139903 |