APA (7th ed.) Citation

Perreault, W. D., & McCarty, E. J. (1996). Basic marketing: A global-managerial approach (12th ed.). Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarty. Basic Marketing: A Global-managerial Approach. 12th ed. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarty. Basic Marketing: A Global-managerial Approach. 12th ed. Irwin, 1996.