Contemporary advertising
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago
Irwin
1996
|
| Edition: | 6th ed. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000032367 | ||
| 008 | 021119n | ||
| 020 | |a 0256182574 | ||
| 090 | 0 | 0 | |a HF5821 |b .B62 1996 |
| 100 | 0 | |a Arens, William F. |e author | |
| 245 | 0 | 0 | |a Contemporary advertising |c William F. Arens with the editorial collaboration of Jack J. Whidden |
| 250 | |a 6th ed. | ||
| 260 | 2 | |a Chicago |b Irwin |c 1996 | |
| 300 | |a xxxi, 501 p. ; |c 29 cm. | ||
| 650 | 0 | |a Advertising | |
| 700 | 0 | |a Whidden, Jack J. |e author | |
| 999 | |a 1000064835 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||