APA (7th ed.) Citation

Arens, W. F., & Whidden, J. J. (1996). Contemporary advertising (6th ed.). Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., and Jack J. Whidden. Contemporary Advertising. 6th ed. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Arens, William F., and Jack J. Whidden. Contemporary Advertising. 6th ed. Irwin, 1996.