The Financial Times guide to marketing : from advertising to Zen
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| Format: | Book |
| Published: |
London :
Pitman Publishing ,
c1996
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| Subjects: |
| Item Description: | Previously pub. as: Need to know marketing |
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| Physical Description: | xiv, 365 p. ; 24 cm. |
| Bibliography: | Includes index |
| ISBN: | 0273620320 |