Marketing management : an overview
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth :
Harcourt Brace College Pub. ,
c1996
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000032306 | ||
| 005 | 20021119.0 | ||
| 008 | 021119n | ||
| 020 | |a 0030981530 | ||
| 090 | 0 | 0 | |a HF5415 |b .L49 1996 |
| 100 | 0 | |a Lewison, Dale M. , |e author | |
| 245 | 0 | 0 | |a Marketing management : |b an overview |c Dale M. Lewison |
| 260 | 2 | |a Fort Worth : |b Harcourt Brace College Pub. , |c c1996 | |
| 300 | |a xvi, 464 p. ; ; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 1000064015 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||