Marketing management : an overview
| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth :
Harcourt Brace College Pub. ,
c1996
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| Subjects: |
| Physical Description: | xvi, 464 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0030981530 |