Marketing : an interactive learning system

Bibliographic Details
Main Authors: Lindgren, John H. (Author), Shimp, Terence A. (Author)
Format: Book
Published: Fort Worth : The Dryden Press , c1996
Subjects:

MARC

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090 0 0 |a HF5415   |b .L5 1996 
100 0 |a Lindgren, John H. ,   |e author 
245 0 0 |a Marketing :   |b an interactive learning system   |c John H. Lindgren and Terence A. Shimp 
260 2 |a Fort Worth :   |b The Dryden Press ,   |c c1996 
300 |a xxiv, 655 p. ; ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 0 |a Shimp, Terence A. ,   |e author 
999 |a 1000064805   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus