|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000032183 |
| 005 |
20021119.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0844235040
|
| 090 |
0 |
0 |
|a HD59.2
|b .M37 1996
|
| 100 |
0 |
|
|a Marconi, Joe ,
|e author
|
| 245 |
0 |
0 |
|a Image marketing :
|b using public perceptions to attain business objectives
|c Joe Marconi
|
| 260 |
2 |
|
|a Lincolnwood, Ill. :
|b NTC Business Books ,
|c 1996
|
| 300 |
|
|
|a xviii, 232 p. ; ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advocacy advertising
|
| 650 |
|
0 |
|a Corporate image
|
| 650 |
|
0 |
|a Mass media and business
|
| 650 |
|
0 |
|a Public relations
|
| 999 |
|
|
|a 1000062832
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|