Creating effective marketing communications

Bibliographic Details
Main Author: Yadin, Daniel L. (Author)
Format: Book
Published: London : Kogan Page , 1994
Subjects:

MARC

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090 0 0 |a HF5415.123   |b .Y2 1994 
100 0 |a Yadin, Daniel L. ,   |e author 
245 0 0 |a Creating effective marketing communications   |c Daniel L. Yadin 
260 2 |a London :   |b Kogan Page ,   |c 1994 
300 |a 123 p. ; ;   |c 22 cm. 
504 |a Includes index 
650 0 |a Communication in marketing 
999 |a 1000062510   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus