Marketing : principles and practice
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Pitman Publishing ,
1995
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xii, 420 p. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0273607340 |