Principles of marketing
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Published: |
New York :
Prentice Hall ,
1995
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxxi, 493 p. ; 28 cm. +. 1 computer disk (3.5 in.) |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0023347015 |