Principles of marketing
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| Corporate Author: | |
| Format: | Book |
| Published: |
New York
Prentice Hall
1995
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxxi, 493 p. 28 cm. + 1 computer disk (3.5 in.) |
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| ISBN: | 0023347015 |