APA (7th ed.) Citation

Evans, J. R. (1995). Principles of marketing (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Evans, Joel R. Principles of Marketing. 3rd ed. New York: Prentice Hall, 1995.

MLA (9th ed.) Citation

Evans, Joel R. Principles of Marketing. 3rd ed. Prentice Hall, 1995.