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00000cam a2200000 7i4500 |
| 001 |
0000032008 |
| 005 |
20061004093000.0 |
| 008 |
021119s1995 |
| 020 |
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|a 0131509624
|
| 090 |
0 |
0 |
|a HF5415.123
|b .F55 1995
|
| 100 |
0 |
|
|a Fill, Chris ,
|e author
|
| 245 |
0 |
0 |
|a Marketing communications :
|b framework, theories and applications
|c Chris Fill
|
| 260 |
2 |
|
|a London :
|b Prentice Hall ,
|c 1995
|
| 300 |
|
|
|a xx, 515 p. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical reference and index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Marketing channels
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000063848
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|