Marketing communications framework, theories and applications

Bibliographic Details
Main Author:	Fill, Chris (Author)
Format:	Book
Published:	London Prentice Hall 1995
Subjects:	Communication in marketing Marketing channels Sales promotion

MARC


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020			\|a 0131509624
090	0	0	\|a HF5415.123 \|b .F55 1995
100	0		\|a Fill, Chris \|e author
245	0	0	\|a Marketing communications \|b framework, theories and applications \|c Chris Fill
260	2		\|a London \|b Prentice Hall \|c 1995
300			\|a xx, 515 p. \|c 24 cm
650		0	\|a Communication in marketing
650		0	\|a Marketing channels
650		0	\|a Sales promotion
999			\|a 1000063848 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus