Marketing channels

Bibliographic Details
Main Authors: Stern, Louis W. 1935- (Author), Ansary, Adel I. (Author), Coughlan, Anne T. (Author)
Format: Book
Published: Upper Saddle River, NJ Prentice Hall 1996
Edition:5th ed
Subjects:
Description
Physical Description:xiv, 576 p. 25 cm
ISBN:0132058650