Consumer behavior : buying, having, and being
| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1996
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxii, 682 p. ; ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 013365768X |