Consumer behavior

Bibliographic Details
Main Authors: Schiffman, Leon G. (Author), Kanuk, Leslie Lazar (Author)
Format: Book
Published: Upper Saddle River, NJ : Prentice Hall , c1997
Edition:6th ed.
Subjects:

MARC

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090 0 0 |a HF5415.32   |b .S35 1997 
100 0 |a Schiffman, Leon G. ,   |e author 
245 0 0 |a Consumer behavior   |c Leon G. Schiffman, Leslie Lazar Kanuk 
250 |a 6th ed. 
260 2 |a Upper Saddle River, NJ :   |b Prentice Hall ,   |c c1997 
300 |a xv, 672 p. ; ;   |c 27 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior 
650 0 |a Motivation research (Marketing) 
700 0 |a Kanuk, Leslie Lazar ,   |e author 
999 |a 1000063851   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000074503   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus