Consumer behavior

Consumer behavior

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Bibliographic Details
Main Authors: Schiffman, Leon G. (Author), Kanuk, Leslie Lazar (Author)
Format: Book
Published: Upper Saddle River, NJ Prentice Hall c1997
Edition:6th ed.
Subjects:
Consumer behavior
Motivation research (Marketing)
Description
Physical Description:xv, 672 p. ; 27 cm.
ISBN:0133729885

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