Marketing : an introduction

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary [ (Gary M.)] (Author)
Format: Book
Published: Upper Saddle River, NJ : Prentice Hall , c1997
Edition:4th ed.
Subjects:

MARC

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245 0 0 |a Marketing :   |b an introduction   |c Philip Kotler, Gary Armstrong 
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300 |a xxix, 585 p. ; ;   |c 27 cm. 
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