Marketing : an introduction
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c1997
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxix, 585 p. ; ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132527103 |