Principles of marketing

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary [ (Gary M.)] (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1996
Edition:7th ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000031907
005 20210415093000.0
020 |a 0131902083 
090 0 0 |a HF5415   |b .K6314 1996 
100 0 |a Kotler, Philip ,   |e author 
245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong 
250 |a 7th ed 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1996 
300 |a xviii, 712 p. ;   |c 29 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a Armstrong, Gary [  |q (Gary M.)] ,   |e author 
999 |a 1000061848   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000063849   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000074515   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus