Principles of marketing

Principles of marketing

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1996
Edition:7th ed
Subjects:
Marketing
Description
Physical Description:xviii, 712 p. 29 cm
ISBN:0131902083

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