Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1996
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xviii, 712 p. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131902083 |