Marketing

Bibliographic Details
Main Authors: Keegan, Warren J. (Author), Duncan, Tom [ (Thomas R.)] (Author), Moriarty, Sandra E. [ (Sandra Ernst)] (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1995
Edition:2nd ed.
Subjects:

MARC

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090 0 0 |a HF5415   |b .K425 1995 
100 0 |a Keegan, Warren J. ,   |e author 
245 0 0 |a Marketing   |c Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan 
250 |a 2nd ed. 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1995 
300 |a xxviii, 743 p. ; ;   |c 27 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a Duncan, Tom [  |q (Thomas R.)] ,   |e author 
700 0 |a Moriarty, Sandra E. [  |q (Sandra Ernst)] ,   |e author 
999 |a 1000061956   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000063844   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus