Marketing

Bibliographic Details
Main Authors:	Keegan, Warren J. (Author), Duncan, Tom (Thomas R.) (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1995
Edition:	2nd ed.
Subjects:	Marketing

Description
Physical Description:	xxviii, 743 p. ; 27 cm.
ISBN:	0130163872

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