Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1995
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxviii, 743 p. ; ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130163872 |