APA (7th ed.) Citation

Keegan, W. J., Duncan, T., & Moriarty, S. E. (1995). Marketing (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., Tom Duncan, and Sandra E. Moriarty. Marketing. 2nd ed. Englewood Cliffs, NJ: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Keegan, Warren J., et al. Marketing. 2nd ed. Prentice-Hall, 1995.