Design and marketing of new products
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1993
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxvii, 701 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132015676 |