Design and marketing of new products

Design and marketing of new products

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Bibliographic Details
Main Authors: Urban, Glen L. (Author), Hauser, John R. (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1993
Edition:2nd ed
Subjects:
Design, Industrial > United States
New products
Description
Physical Description:xxvii, 701 p. 24 cm
ISBN:0132015676

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