The advertising budget the advertiser's guide to budget determination
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGraw-Hill Book Co.
c1989
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000031071 | ||
| 008 | 021119s1989 | ||
| 090 | 0 | 0 | |a HF5827 |b .B76 1989 |
| 100 | 0 | |a Broadbent, Simon |e author | |
| 245 | 1 | 4 | |a The advertising budget |b the advertiser's guide to budget determination |c Simon Brodbent |
| 260 | 2 | |a London |b McGraw-Hill Book Co. |c c1989 | |
| 300 | |a xii, 276 p. |c 23 cm | ||
| 651 | 0 | |a Great Britain |x Advertising |x Expenditure | |
| 999 | |a 1000058893 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||