Business marketing : a global perspective

Bibliographic Details
Main Authors: Hayes, H. Michael (Author), Aaby, Nils-Erik (Author), Jenster, Per V. (Author)
Format: Book
Published: Chicago : Irwin , c1996
Subjects:
Description
Physical Description:xix, 342 p. ; ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0256159769