Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers woldwide

Bibliographic Details
Main Author: Cathelat, Bernard (Author)
Format: Book
Published: Chicago, Ill. : Probus , c1993
Subjects:

MARC

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020 |a 1557388180 
090 0 0 |a HN25   |b .C27 1993 
100 0 |a Cathelat, Bernard ,   |e author 
245 0 0 |a Socio-lifestyles marketing :   |b the new science of identifying, classifying and targeting consumers woldwide   |c Bernard Cathelat 
260 2 |a Chicago, Ill. :   |b Probus ,   |c c1993 
300 |a vi, 319 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical refernces and index 
650 0 |a Consumer behavior 
650 0 |a Life style   |x Economic aspects 
999 |a 1000058519   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus