Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers woldwide

Bibliographic Details
Main Author: Cathelat, Bernard (Author)
Format: Book
Published: Chicago, Ill. : Probus , c1993
Subjects:
Description
Physical Description:vi, 319 p. ; ; 24 cm.
Bibliography:Includes bibliographical refernces and index
ISBN:1557388180