Organisational buying behaviour : the key to more effective selling to industrial markets

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Organisational buying behaviour : the key to more effective selling to industrial markets

Bibliographic Details
Main Authors:	Hill, Roy Wells (Author), Hillier, Terry J. (Author)
Format:	Book
Published:	London : Macmillan , 1977
Series:	Macmillan studies in marketing management
Subjects:	Industrial procurement Purchasing

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