Organisational buying behaviour : the key to more effective selling to industrial markets

Bibliographic Details
Main Authors: Hill, Roy Wells (Author), Hillier, Terry J. (Author)
Format: Book
Published: London : Macmillan , 1977
Series:Macmillan studies in marketing management
Subjects:

MARC

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050 0 0 |a HF5437   |b .H54 1977 
090 0 0 |a HD39.5   |b .H5 
100 0 |a Hill, Roy Wells ,   |e author 
245 0 0 |a Organisational buying behaviour :   |b the key to more effective selling to industrial markets   |c Roy W. Hill and Terry J. Hillier 
260 2 |a London :   |b Macmillan ,   |c 1977 
300 |a 212 p. ; ;   |c 22 cm. 
440 0 0 |a Macmillan studies in marketing management 
504 |a Includes bibliography: p. 186 and index 
650 0 |a Industrial procurement 
650 0 |a Purchasing 
700 0 |a Hillier, Terry J. ,   |e author 
999 |a 1000049568   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus