Organisational buying behaviour : the key to more effective selling to industrial markets
| Main Authors: | , |
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| Format: | Book |
| Published: |
London :
Macmillan ,
1977
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| Series: | Macmillan studies in marketing management
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| Subjects: |
| Physical Description: | 212 p. ; ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliography: p. 186 and index |
| ISBN: | 0333215117 |