Business strategy and policy

Bibliographic Details
Main Authors: Smith, Garry D. , 1948- (Author), Arnold, Danny R. , 1948- (Author), Bizzell, Bobby G. (Author)
Format: Book
Published: Boston, Mass. : Houghton Mifflin , c1985
Subjects:
Description
Physical Description:xvi, 864 p. ; ; 26 cm.
Bibliography:Includes index
ISBN:039537187