rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic brand management
    sub title: building, measuring, and managing brand equity
  name:
    name part: Keller, Kevin Lane
    name part: 1956-
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Upper Saddle River, N.J
    publisher: Prentice Hall
    date issued: c1998
    date issued: 1998
    issuance: monographic
  physical description:
    form: print
    extent: 1 v. (various pagings) : ill. ; ; 25 cm.
  note: Kevin Lane Keller
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products
    topic: Management
  identifier: 0131201158
  record info:
    record creation date: 021119
    record change date: 20210414093000.0
    record identifier: 0000024779