APA (7th ed.) Citation

McCarthy, E. J. (1984). Learning aid to accompany basic marketing (8th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Learning Aid to Accompany Basic Marketing. 8th ed. Homewood, Ill: Irwin, 1984.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Learning Aid to Accompany Basic Marketing. 8th ed. Irwin, 1984.