International marketing

Bibliographic Details
Main Author: Cateora, Philip R. (Author)
Format: Book
Published: Homewood, Ill. : Tokyo : Irwin ; Toppan , 1987
Edition:6th ed.
Series:The Irwin series in marketing
Subjects:
Description
Physical Description:839 p. ; ; 21 cm.
Bibliography:Includes bibliography (p. 801) and index
ISBN:0256036403