Macmillan dictionary of marketing and advertising

Bibliographic Details
Other Authors: Baker, Michael J. 1935- (Editor)
Format: Book
Published: London Macmillan 1990
Edition:2nd. ed.
Subjects:

MARC

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090 0 0 |a HF5412  |b .B24 1990 
100 0 |a Baker, Michael J.  |d 1935-  |e editor 
245 0 0 |a Macmillan dictionary of marketing and advertising   |c Michael J. Baker 
250 |a 2nd. ed. 
260 2 |a London   |b Macmillan  |c 1990 
300 |a 271 p. ;  |c 23 cm. 
650 0 |a Advertising  |v Dictionaries 
650 0 |a Marketing  |v Dictionaries 
999 |a 1000033344  |b Book  |c Reference  |e Gong Badak Campus