Marketing research

Bibliographic Details
Main Authors: Aaker, David A. (Author), Day, George S. (Author), Kumar, V. (Author)
Format: Book
Published: New York : John Wiley , c1995
Edition:5th ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000023904
005 20171206093000.0
008 021119s1995
020 |a 0471552542 
090 0 0 |a HF5415.2   |b .A14 1995 
100 0 |a Aaker, David A. ,   |e author 
245 0 0 |a Marketing research   |c David A. Aaker, V. Kumar, George S. Day 
250 |a 5th ed 
260 2 |a New York :   |b John Wiley ,   |c c1995 
300 |a xvi, 783 p. ;   |c 26 cm. 
504 |a Includes index 
650 0 |a Marketing research 
700 0 |a Day, George S. ,   |e author 
700 0 |a Kumar, V. ,   |e author 
999 |a 1000066024   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus