Marketing research
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York
John Wiley
c1995
|
| Edition: | 5th ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000023904 | ||
| 008 | 021119s1995 | ||
| 020 | |a 0471552542 | ||
| 090 | 0 | 0 | |a HF5415.2 |b .A14 1995 |
| 100 | 0 | |a Aaker, David A. |e author | |
| 245 | 0 | 0 | |a Marketing research |c David A. Aaker, V. Kumar, George S. Day |
| 250 | |a 5th ed | ||
| 260 | 2 | |a New York |b John Wiley |c c1995 | |
| 300 | |a xvi, 783 p. |c 26 cm | ||
| 650 | 0 | |a Marketing research | |
| 700 | 0 | |a Day, George S. |e author | |
| 700 | 0 | |a Kumar, V. |e author | |
| 999 | |a 1000066024 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||