APA (7th ed.) Citation

Aaker, D. A., Day, G. S., & Kumar, V. (1995). Marketing research (5th ed.). John Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., George S. Day, and V. Kumar. Marketing Research. 5th ed. New York: John Wiley, 1995.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 5th ed. John Wiley, 1995.