Retail marketing : theory and practice

Bibliographic Details
Main Authors: Cook, David , 1939- (Author), Walters, David , 1936- (Author)
Format: Book
Published: New York : Prentice Hall , 1991
Subjects:
Description
Physical Description:xviii, 458 p. ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0137788126