Marketing : theory and practice
| Other Authors: | |
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| Format: | Book |
| Published: |
London :
Macmillan ,
1995
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xii, 442 p. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical and references |
| ISBN: | 0333641817 |